One of the services I offer is writing (or rewriting) people’s LinkedIn profiles. I’ve read hundreds, if not thousands, of profiles. Most of the ones I run across need some serious tweaking, if not actual replacement. I’m quite versed in what makes a great profile, and in this article, I want to share with you a few things for you to strive for!
You want your profile to be attractive! What do I mean by that? Well, you want a good head shot. Doesn’t have to be professional, but it does have to show you in a business setting, at least in business clothes. Also, you want your profile summary and your headline to both attract search engine searches and be very readable for your visitors. Keywords are the phrases we put in search engines to search for websites. You want to figure out what keywords someone on LinkedIn might be using to find you and make sure you use those in your headline and salted and peppered in your profile.
It’s so tempting in today’s world of websites and social media to pretend we’re something we’re not. And, for a while you can get by with it. I don’t mean really pretending to be the CEO of IBM when you’re not. That’s fairly easy to spot. I mean pretending to be in a higher part of the hierarchy of your company, when you’re actually a fairly junior member. Less easy to spot, sure, but in time, someone’s going to out you! There are a half a billion people on LinkedIn. Some are less successful than you are, some are more successful. I’d recommend you just be honest about who you are and where you are. You’ll end up getting further that way.
Make sure your profile summary is current. Update it often! Also, if you’re in a technical field where language and platforms change frequently, change the words and labels you use in your summary. You want to look fresh and current. No one wants to work with a dinosaur!