Building a Personal Bond on LinkedIn with Your Audience

by | | LinkedIn, LinkedIn Marketing, Social Media Marketing

Okay, I get it. LinkedIn is all starched shirt stuffy, and no one has any fun. It’s not Facebook, right? This isn’t the place for frivolity, or personality, for that matter. It’s the place where people get—stuff—done. And, all of that is true, but for some types of...

Two Ways to Create Near Viral Content on LinkedIn

by | | LinkedIn, LinkedIn Marketing, Social Media Marketing

LinkedIn marketing done right goes something like this. Get an account, create a killer profile, and get a lot of connections. Reach out to those connections and tell them about your product or service. Next, turn yourself into a though leader by creating tons of...

Why No One’s Viewing Your LinkedIn Profile and What to Do About It!

by | | LinkedIn, LinkedIn Marketing, Social Media Marketing

One of the most important metrics to keep up with on your LinkedIn profile is the number of views you’ve gotten recently. Even with a free account, LinkedIn gives you an indication of whether or not your views are growing as compared with the last reporting time....

How to Turn Your LinkedIn Profile into a Lead Gen Machine!

by | | LinkedIn, LinkedIn Marketing, Social Media Marketing

I’m amazed at how many entrepreneurs, salespeople, freelancers, and business people fail to utilize the amazing power of LinkedIn for sales and lead generation. I know what happened, though. At some point in the past, everyone got it into their heads that LinkedIn is...

When to Call Yourself a Consultant on LinkedIn—And When Not!

by | | LinkedIn, LinkedIn Marketing, Social Media Marketing

There’s been a plethora of people calling themselves consultants on LinkedIn, when in point of fact, they’re not consultants—they’re just currently unemployed! Somehow, rightly or wrongly, word got out that being unemployed was a bad thing and that recruiters would...

The Easiest Way to Find New Business on LinkedIn

by | | LinkedIn, LinkedIn Marketing, Social Media Marketing

Want a quick hack that will secure you tons of new business this year, if you apply it consistently? LinkedIn had removed this feature, then, probably due to all the hue and cry, they added it back in. It’s the “Who’s Viewed Your Profile” feature, and it’s my go-to...