Before I got on LinkedIn and started using it for business, I thought it was just for finding a new job. At best, I thought of it as sort of a virtual Rolodex. I had no clue that it is the best platform around for networking and getting new clients! That was a long time ago. Now, most of my new clients come from LinkedIn! And, the best part of it is this—I don’t have to spend hours every day beating the pavement looking for business. A few minutes each day on LinkedIn does wonders for the bottom line, if you know what you’re doing.
How would you like to learn how to rock LinkedIn for business?
Excellent! Below, you’ll find the steps you need to take to make LinkedIn your main source of leads.
1: Get a professional looking head shot and use that for your photo.
2: Completely fill out your profile. You want to get to “All Star” status. That includes filling out nearly everything.
3: Next, you’ll want to spend some time writing your profile summary. Look at the summary as sort of an online sales letter designed to sell you. Write it in first person. Get some personal stuff in there as it relates to your work or business. Talk about how you arrived where you are, what you can do for people, and what your aspirations are for the future. Think about what you’d like to know about someone before you do business with them, or connect with them, and make sure you include that!
4: Connect with people on a consistent basis. Use LinkedIn search to find people in your target audience and connect with them. When people respond to your connect request, message them and start a conversation. Some of these conversations will end up in sales presentations for you and whatever it is you sell!
Okay, I get it. LinkedIn is all starched shirt stuffy, and no one has any…
LinkedIn marketing done right goes something like this. Get an account, create a killer profile,…
One of the most important metrics to keep up with on your LinkedIn profile is…
I’m amazed at how many entrepreneurs, salespeople, freelancers, and business people fail to utilize the…
There’s been a plethora of people calling themselves consultants on LinkedIn, when in point of…
Want a quick hack that will secure you tons of new business this year, if…